The politicization of USPS, mail delays, supply chain shortages, and rising costs of production materials have introduced new complexities for planning direct mail fundraising campaigns. With a consequential midterm on the horizon and recession looming, is it time to adjust strategy?

So far, we’ve established that disingenuous stewardship and disconnect between departments create discord for your audience, and especially your donors.

So what do we do about it?

Part 2: Departmental Disconnect

If we spend more time understanding audience experience, recognizing there is no singular journey for potential donors, and prioritize building authentic transparent relationships rather than fall back on simple measures of short-term successes, our organizations are positioned to succeed.

Part 1: Donor Stewardship Metrics.
The fundamental principle of fundraising is relationship-building. The same mass communication tools we’ve used to drum up revenue can also be used to bring our stakeholders closer. But not if our stewardship messages are disconnected from development efforts. Overly optimistic emails and overzealous lists of accomplishments undermine our case for support.